Brands in India have hit a sweet spot with influencer marketing! Just look at that booming 12 billion rupee market size. Clearly, there’s tremendous potential to collaborate with online creators and reach relevant audiences here. However, working with the right influencers requires thoughtful strategy in this diverse landscape. In this guide, we’ll…

An influencer is generally someone who has amassed a sizable social media following centred around a defined topic like fashion, travel or fitness. While mainstream celebrities typically attract fans from wider demographics, social media influencers advertising tend to cultivate specialised audiences deeply invested in their expertise. A popular beauty influencer,…

Influencer marketing has blown up big time! Partnering with internet stars is now a billion-dollar biz. This social media wave keeps swelling – forecasts say it’ll be a $143 billion monster by 2030!  With great clout comes civic duty, right? You’d think all these influential icons would wield their star…

Capturing consumer attention and trust can feel next to impossible for brands. Breaking through the noise requires a powerful strategy – one that authentically resonates with target audiences and organically drives engagement. This is where the dynamic duo comes in: influencer marketing and brand loyalty.  When combined strategically, these two…

As B2B marketing continues to evolve, organizations are discovering the potential of influencer marketing companies in India to boost brand recognition, enhance their reputation, and ultimately drive revenues. Surprisingly, despite 94% of marketers recognizing its effectiveness in the B2B realm, only 24% have fully integrated influencer marketing into their comprehensive…

Ten years ago, influencer marketing mainly involved celebrities and a handful of committed bloggers. Fast forward to today, and we have a plethora of social media influencers saturating the scene. These influencers come in various sizes but have a significant impact.  They’ve built close-knit communities, which means they have genuine…

The difference between a thriving brand and one that fades into the background lies in the mastery of advertising strategies and marketing campaigns. These campaigns are the heart and soul of your brand’s journey, serving as the conduit through which you connect, engage, and captivate your target audience. This exploration…

Celebrity endorsement, a marketing strategy that harnesses well-known personalities’ popularity, influence, and appeal to promote products, services, or causes, has become an integral part of the modern marketing landscape.  In this blog, we will explore celebrity endorsements in-depth, emphasizing their profound significance, diverse strategies, profound impact on consumer behavior, illuminating…

If you’re not tuned into social media, you’re missing out on a goldmine of data that can supercharge your business. Social media listening tools act like magic ears, helping you understand how your customers – and potential ones – view your brand.  They also reveal what people are saying about…

Ever wondered what makes some influencer collaborations sizzle while others fizzle? Well, wonder no more! In this blog post, we’re diving deep into supercharging your influencer campaigns, where the influencer marketing engagement rate reigns supreme. We’ll unravel the secrets that transform ordinary campaigns into extraordinary ones, ensuring your brand gets…