The time adults spend on social media is increasing rapidly. Statista’s 2023 data shows adults worldwide spend 151 minutes on social media daily. Marketing challenges arise as people often spend more time on social media than on other types of media. For many social media users, it is the primary…

The rise of micro influencers is nothing short of a game-changer. These are not your typical celebrities with millions of followers; instead, picture everyday enthusiasts – a devoted food lover, an eco-conscious fashionista, or a fitness enthusiast who shares their daily workout routines. What sets them apart is their modest…