As consumers, we often need to think more about the unique difficulties companies face when marketing services instead of physical products. But the challenges of service marketing are significant! For starters, services are intangible – you can’t see or touch them like a pair of shoes. And production and consumption…

Business ethics is fundamentally about determining right from wrong in the business context. There are many complex factors influencing business ethics that shape and influence ethical decision-making and behaviours in organisations. Getting to the heart of what impacts ethical conduct allows companies to foster cultures of integrity from the top…

Influencer marketing has become an essential part of promoting SaaS products. SaaS marketing companies can quickly expand their reach and establish credibility by partnering with industry experts with strong followings.   The key is identifying influencers who are a natural fit for your brand. Look for influencers who are respected in…

Influencer marketing has become an effective way for brands to reach their target audience. With the rise of various media platforms, like Instagram, Twitter, and many more, consumers are turning to influencers for product recommendations and reviews. This gives a huge opportunity for small businesses to leverage influencer marketing and…

In today’s unpredictable economic climate, most businesses are hesitant to commit to a B2B product unless they are certain it offers an indispensable service. Given this, numerous brands are now turning to B2B influencers as a strategic means to boost brand sentiment and establish trust long before a potential customer…

While face-to-face interactions hold enduring value, there are instances when transitioning to a virtual format becomes essential for your event program. How can you effectively transform a multi-day conference, brimming with networking chances, educational sessions, and the valuable insights attendees provide, into virtual events? Once you’ve shifted to a virtual…

As Harvard Business Review has highlighted, companies that excel in two often underestimated and interconnected market research metrics, namely brand loyalty and customer loyalty, achieve remarkable results. These companies experience revenue growth at a staggering rate of 2.5 times faster than their industry peers and deliver astonishing returns to their…

Entertainment marketing is a special way of advertising that’s all about the world of entertainment. It includes ads and promotions in movies, video games, live events, and on the social media pages of celebrities and influencers. It’s like a partnership dance between entertainment creators and brands from other industries, where…

A strategy quietly reshapes how brands connect with their audience. We’re talking about the subtle yet potent world of Micro-Influencers in India on the platform “Instagram.” These aren’t your typical Insta-famous celebrities with millions of followers; they’re a different breed.  With a smaller but more engaged following, they’ve found a…

In B2B marketing, digital thought leaders have become a trusted guide for brands looking to build trust and authenticity. But in the vast sea of influencer options, picking the right platform for B2B influencer marketing, including influencer marketing companies in India, is like finding the perfect boat for an unexplored…