Key Performance Indicators (KPIs) serve as a valuable tool for digital marketers to establish clear expectations and demonstrate the positive impact of their efforts. While some may perceive the success of digital marketing as challenging to gauge, in reality, it’s often more straightforward to measure progress in digital campaigns than…
While face-to-face interactions hold enduring value, there are instances when transitioning to a virtual format becomes essential for your event program. How can you effectively transform a multi-day conference, brimming with networking chances, educational sessions, and the valuable insights attendees provide, into virtual events? Once you’ve shifted to a virtual…
As Harvard Business Review has highlighted, companies that excel in two often underestimated and interconnected market research metrics, namely brand loyalty and customer loyalty, achieve remarkable results. These companies experience revenue growth at a staggering rate of 2.5 times faster than their industry peers and deliver astonishing returns to their…
Entertainment marketing is a special way of advertising that’s all about the world of entertainment. It includes ads and promotions in movies, video games, live events, and on the social media pages of celebrities and influencers. It’s like a partnership dance between entertainment creators and brands from other industries, where…
The rise of micro influencers is nothing short of a game-changer. These are not your typical celebrities with millions of followers; instead, picture everyday enthusiasts – a devoted food lover, an eco-conscious fashionista, or a fitness enthusiast who shares their daily workout routines. What sets them apart is their modest…
A strategy quietly reshapes how brands connect with their audience. We’re talking about the subtle yet potent world of Micro-Influencers in India on the platform “Instagram.” These aren’t your typical Insta-famous celebrities with millions of followers; they’re a different breed. With a smaller but more engaged following, they’ve found a…
In B2B marketing, digital thought leaders have become a trusted guide for brands looking to build trust and authenticity. But in the vast sea of influencer options, picking the right platform for B2B influencer marketing, including influencer marketing companies in India, is like finding the perfect boat for an unexplored…
In today’s fiercely competitive digital landscape, small businesses are continually seeking innovative ways to stand out and capture the attention of their target audience. One strategy that has been gaining remarkable traction is influencer marketing for small business, and it’s not just reserved for industry giants anymore. The power of…
Ever wondered what makes some influencer collaborations sizzle while others fizzle? Well, wonder no more! In this blog post, we’re diving deep into supercharging your influencer campaigns, where the influencer marketing engagement rate reigns supreme. We’ll unravel the secrets that transform ordinary campaigns into extraordinary ones, ensuring your brand gets…
Think of influencer marketing as a treasure hunt in the fast-paced digital jungle. What is your ultimate goal? The treasure chest is filled with Return on Investment (ROI). Today, we’re handing you the map – your guide to the influencer marketing ROI benchmarks leading you to marketing victory. Join us…