Want to take your brand’s marketing to the next level? Look no further than an influencer marketing specialist! These experts are the key to unlocking the power of social media and connecting with your target audience authentically. By partnering with digital tastemakers, these specialists create campaigns that resonate with communities…
As consumers, we often need to think more about the unique difficulties companies face when marketing services instead of physical products. But the challenges of service marketing are significant! For starters, services are intangible – you can’t see or touch them like a pair of shoes. And production and consumption…
Truth and transparency are all the rage today, reshaping marketing as people crave virtue before profits. This reveals major potential for marketers with moral courage. As consumers increasingly support value-aligned brands, huge opportunity awaits positioning marketing as a force for good. This evolving concept of business ethics presents an exciting…
Brands in India have hit a sweet spot with influencer marketing! Just look at that booming 12 billion rupee market size. Clearly, there’s tremendous potential to collaborate with online creators and reach relevant audiences here. However, working with the right influencers requires thoughtful strategy in this diverse landscape. In this guide, we’ll…
An influencer is generally someone who has amassed a sizable social media following centred around a defined topic like fashion, travel or fitness. While mainstream celebrities typically attract fans from wider demographics, social media influencers advertising tend to cultivate specialised audiences deeply invested in their expertise. A popular beauty influencer,…
Business ethics is fundamentally about determining right from wrong in the business context. There are many complex factors influencing business ethics that shape and influence ethical decision-making and behaviours in organisations. Getting to the heart of what impacts ethical conduct allows companies to foster cultures of integrity from the top…
Once an experimental tactic a decade ago, influencer marketing has now hit the mainstream – evolving into a pillar of major brands’ strategies in today’s landscape. The reason is clear: as digital influencers have soared in popularity, they foster sales. Audiences place far greater confidence in the creators they follow…
The time adults spend on social media is increasing rapidly. Statista’s 2023 data shows adults worldwide spend 151 minutes on social media daily. Marketing challenges arise as people often spend more time on social media than on other types of media. For many social media users, it is the primary…
Influencer marketing has become an essential part of promoting SaaS products. SaaS marketing companies can quickly expand their reach and establish credibility by partnering with industry experts with strong followings. The key is identifying influencers who are a natural fit for your brand. Look for influencers who are respected in…
Influencer marketing has blown up big time! Partnering with internet stars is now a billion-dollar biz. This social media wave keeps swelling – forecasts say it’ll be a $143 billion monster by 2030! With great clout comes civic duty, right? You’d think all these influential icons would wield their star…